One of the biggest challenges any business – large or small – faces is new product creation or the refinement of existing product lines. Making any change to a beloved product WILL result in somebody getting their feelings hurt and lamenting the loss of some “great” product or service.  The same holds true for “improving” […]

Ah, Black Friday—the day when savvy shoppers and frenzied folks unite, all in the name of scoring a deal. But here’s the rub: If you think Black Friday is just for retail shops and e-commerce giants, think again! Even if your business is service-based, there’s a massive slice of the revenue pie just waiting for

“How You Can Spend $9, Get 30 Posts, and Make Social Media ‘Easy’” In today’s digital age, social media isn’t just a tool for connecting with friends or sharing funny cat videos. It’s a powerful platform for businesses to engage with clients and prospects, showcase their products or services, and drive traffic to their websites

For businesses with ambitions to stretch beyond their local borders, the allure of international markets can be captivating. It’s a vast landscape teeming with potential, opportunities, and growth. But in the pursuit of global recognition, there’s a foundational aspect that many tend to overlook: the invaluable potential of local markets. Allow us to delve into

Ahoy, brave business owner! Picture this: You’ve booked yourself a cheeky, extended vacation on a remote island.  But wait, there’s a twist. You’re not entirely off-duty (because, let’s face it, as a business owner, you’re never really “off”). Every morning, a bottle washes up on the shore containing a single scrap of paper. This isn’t

With the year winding down – it IS about to be the fourth quarter – you’re probably knee-deep in analytics, spreadsheets, and a labyrinth of Post-it notes and still trying to run your company effectively. But before you go down the rabbit hole of overthinking, let’s pump the brakes and get something straight: it’s not

Over the last few weeks, you’ve likely seen some of my posts discussing AI, and that’s been for a really good reason:  Since ChatGPT was introduced last November, it’s been a near-constant in the news cycle, and – more importantly – people are very passionate about it. At least once a day, I’ll get a

In the fast-paced world of entrepreneurship, small business owners often find themselves juggling multiple tasks at once. It’s no secret that the utilization of Artificial Intelligence (AI) can significantly streamline business operations, including the creation and distribution of your company newsletter. For most small businesses, the conversation around AI is focused almost exclusively on “content”

The incorporation of Artificial Intelligence (AI) into business processes has become a subject of significant interest, and nearly daily, you’re probably seeing articles and posts for and against it.  Here’s the thing:  AI isn’t a theory anymore, and it’s NOT just for mammoth corporations, specialized labs, and academics.  AI technologies such as ChatGPT are now